Wilfred's Non-Alcoholic Aperitif

Made in Britain, Wilfred’s is a carefully crafted blend of distilled and extracted natural botanicals, including zesty bitter orange, aromatic rosemary, clove and just a hint of rhubarb. 0% alcohol, and only 21 calories per serving. Wilfred’s aperitif pairs impeccably with tonic over ice for a truly distinctive and irresistibly delicious Spritz. It’s sunshine in a glass. Or make a delicious alcohol-free 'Aperol Spritz' or treat it like you would Campari.

“It’s a great Campari stand-in, and frankly, we’d rather drink Wilfred’s” – The New York Times

Within 3 months of launching, Wilfred’s was named #1 British Non-Alcoholic Drink at the 2020 Great British Food Awards and the rave reviews have only continued, with features in Vogue, GQ, Decanter, VinePair, America’s Test Kitchen, and Wirecutter.  

Transforming his home kitchen into an apothecary, owner Chris Wilfred Hughes set out to create the perfect non-alcoholic aperitif for a new era of drinkers; an aperitif with all of the bittersweet complexity of its forebears and none of the alcohol. As an engineer and inventor with a passion for cocktails, he embarked on a journey of exploration, tinkering with over 100 different recipes over 18 months. Inspired by his travels around the world, he sourced every botanical he could find, from rare Japanese hibiscus to the aromatic English rose. His experimentations eventually led him back home to the authentic flavours he associates most with London - freshly picked rosemary from his mother’s garden, and the bitter oranges in his father’s homemade marmalade.